Moloco Studio
2021 - 2026Creative Analysis, Creative Strategy,
Storyboard, Animation, Design, Sound Design
Bridging performance data and creative craft to produce mobile ad creatives, including static, video, and interactive playables, that drive measurable impact for global advertisers across verticals
Creative Production
I built each creative concept from campaign performance data and market trend research. Rather than executing briefs at face value, I analyzed the underlying performance gaps and built concepts that address them across verticals for global advertisers.
As AI-driven production is no longer optional, I built my own production workflow that expands my creative range into territory that wasn't previously feasible: new formats, faster iteration, and assets built for briefs that once required larger teams.
Video Express
2024 - 2026service design, creative direction,
production, service operations
Ideated and launched Video Express from scratch, establishing the end-to-end production workflow, creative framework, and freelancer network that now runs the service independently.
Service Definition
Video Express is a quick-turn video creative service that helps clients get high-performing video creatives fast, usually within 2–3 business days. This gives clients access to high-quality video creatives within days, regardless of their internal production resources.
Production
Video Express grew to serve a wide range of clients across industries and regions, giving advertisers of all sizes a reliable path to production-ready video creatives at speed.
Welcome to Centerfield!
To mark Moloco's relocation to Centerfield in Gangnam, I designed a series of loop animations installed across the building's LED walls, covering the East and West lobby displays and Moloco Park inside the office. Each piece was built around visual metaphors drawn from Moloco's core: machine learning technology engineered for performance marketers, translated into motion that feels dynamic and celebratory.
Farina
Hauteworks was a mobility tech start-up, commited to build an ecosystem of smart rides. Since 2017, the company released several smart mobility devices including Rayo, Cliq, and Farina.
Farina, released in 2020, is a smart frontlight with its precisely engineered optics. It illuminates the road ahead without blinding oncoming drivers.
2020 - 2021
Branding, art direction,
Animation, sound design
Branding, art direction,
Animation, sound design
Hautegrid
Hautegrid expands the functionality and user experiences of all Hauteworks smart light products, by allowing access to detailed configurations. This enables users’ riding experience to become more personal, safer, and comfortable in the most intuitive way.
2020-2021
UI・UX Design, Motion design
UI・UX Design, Motion design
UX FLOW
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